Mazda’s design boss on automotive dreams, lawn care and his influences and inspirations
Sometimes radical and mostly independent, Japanese carmaker Mazda has a history of making affordable well-engineered cars. With interesting powertrains, from rotary engines to range extender EVs – that are also usually fun to drive, some of these cars – from the RX-8 to the MX-5 and even the MX-30 – also feature innovative design.
Renshoji temple, Hiroshima, with MX-5 line-up
(Image credit: Mazda)
Wallpaper* was offered a rare opportunity of a face-to-face conversation with its under-the-radar design boss, Masashi Nakayama, at the brand’s recently refurbished museum close to its Hiroshima HQ. As a Mazda veteran since 1989 and chief designer of the current MX-5 roadster, he officially made general manager of the brand’s design division in 2021. Since then, he has also led the creation of the much-lauded 2023 Iconic SP concept, so we asked him what’s next for the brand’s design direction and how mowing the lawn brings him peace.
An interview with Mazda’s Masashi Nakayama
Mazda designer Masashi Nakayama
(Image credit: Guy Bird)
Wallpaper*: How might Mazda’s Kodo ‘soul of motion’ design evolve under your leadership? Is the idea of ‘cars as art’ still important?
Masashi Nakayama: I want to make Kodo design more ‘dynamic,’ something that moves people emotionally. About 30 years ago, Mazda had a slogan: ‘High spirited design with romantic engineering’. I still love this phrase and aim to bring it to life. Cars have the freedom to move anywhere, meaning they can be placed anywhere. Therefore, I believe they should not detract from the cityscape. In that sense, being like a piece of art that adds colour to the city holds significant value.
Mazda MX-5 with the CX-60 and CX-3 in the background
(Image credit: Mazda)
W*: What were your inspirations for the Iconic SP?
MN: The lean functional beauty of a high-performance fighter jet and graceful movements of an elite athlete. The lingering motion created by efficient movements was the theme I most wanted to incorporate. In terms of automotive inspiration, I still admire the sight of F1 cars from around 1979, beautifully and swiftly racing.
W*: What were your influences growing up?
MN: My uncle was a piano teacher, my grandfather a shrine carpenter and my great uncle a Japanese Navy captain during WWI. He purchased state-of-the-art equipment around the world – like cameras and recording devices not available in Japan at the time – and gave them to my grandfather. I loved sketching and loved cars always.
2023 Mazda Iconic SP concept
(Image credit: Mazda)
W*: Did you visit galleries or interesting buildings too?
MN: My family owns a Buddhist temple called Renshoji in Hiroshima and I grew up listening to the priest preach to my mum, sitting on her lap. I was exposed to this all the time as a baby. My senior brother is now a Buddhist priest.
W*: Is there anything of that temple’s ambience you want to achieve in Mazda cars? Perhaps its sense of calm, wellbeing or scent?
MN: No, I don’t intend to infuse any of that atmosphere or elements. A temple interior is a place where you can feel calm instantly, to meditate. I get back to normal when I step out of that room.
The Mazda Iconic SP concept
(Image credit: Mazda)
W*: What’s the future interior design philosophy for Mazda?
MN: We emphasise a horizontal feeling. Humans are sensitive to verticality and horizontality because we live in gravity. We can tell when something vertical is tipped by one degree.
Interior stitching detail from the Mazda CX-60
(Image credit: Mazda)
W*: In terms of materials, the CX-60’s dashboard stitching with a slight gap – inspired by traditional Japanese Musubu knotting techniques – has been a recent highlight. Is that artisanal feel something you’re trying to do more inside Mazda cabins?
MN: Symbolically, it’s proof we put emphasis and effort into our interiors. It’s a Japanese tradition. Our mentality is to take care and that takes time.
2023 Mazda Iconic SP concept interior
(Image credit: Mazda)
W*: What do you do in your own time to switch off from work?
MN: My biggest pleasure is mowing the lawn with a manual lawnmower. I aim for the quality of the grass on a baseball field. The overall beauty of the green colour and the smoothness of the surface, meaning the absence of undulations, are key points. I have an automatic sprinkler system that waters the grass daily and I adjust the fertiliser based on the growth of the grass. It is a matter of long years of experience and intuition. It’s an art form that involves working with nature.
2023 Mazda Iconic SP concept
(Image credit: Mazda)
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